Short videos and PDF guides to copywriting

Watch and download for free

Mini masterclass: Berghaus example

Eye-catching copy and the human customer; I discuss what good copy does, why it matters, and what it means for B2B.

Copywriting jargon buster: solution

Jargon is the copywriter's enemy: it gets in the way of clarity and can even put your customer off. I tackle the word solution.

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