You’ve spent ages perfecting your latest blog. You carefully explained why you have the ideal solution for your clients and proudly published it. Perhaps you even sent it to a prospect, to help them along in their buying decision. And then…nothing. So what’s going wrong? Using filler words, like ‘solutions’, prevents clients from connecting with what you’re saying. This language doesn’t explain how you can help your clients, so all the hard work that you put into your marketi

Your first day in a new job. Your first time speaking in front of an audience. Your first time heading up a department. There are firsts that we all face throughout our careers, but when it comes to the life and work of a writer there are firsts they face time and again. The very first word. The first sentence. Or your first piece of copy for a new client. Nerves, excitement, a little bit of pressure (applied from external or internal sources!), and a desire to do well, mingl