The guide you didn’t know you needed Have you ever hired someone to help, only to wish you’d done the job yourself? Perhaps the...

Blogging isn’t dead. It might not be video content, it’s certainly no Instagram reel, but in 2023 blogging is still relevant. Of...

You’ve got a new marketing project underway, perhaps a new website or a series of blogs. You’ve hired a copywriter to craft some...

“Without marketing, there is no innovation.” Discuss. I heard Rory Sutherland speak at a conference way back in the first lockdown, and...

Let’s start this blog with a confession: creative work is hard. Yeah, it’s satisfying to do something that you love. But it’s still work....

Have you ever read the copy on your website and groaned? Well, you’re not alone. A good website is tricky to write, especially when the...

Case studies help businesses build trust and win work, as this story shows.

A website without a business blog is like strawberries without cream. All juiciness, no sumptuousness. Perfectly healthy and nutritious,...

AKA, the joy of killing your darlings Good writing is murder, isn't it? You toil over the perfect sentence only for a colleague to read...

Have you ever cringed when someone says they’ve looked at your website? I have. When I was new in business and before I refined my...

Website copywriting is the most important aspect of your site. What your website says determines whether people believe you can help...

A lesson on copywriting from Winnie-the-Pooh ‘It’s not what you say, it’s the way you say it.’ How many an argument has started that way?...

From fighting a pandemic to communicating with customers, repetition of a simple message is a powerful tool. What's your key message?

Should. It’s everywhere in marketing and business. You should do this marketing exercise. You should do your prospecting like that....

Today is my third birthday… well, my business’ birthday. Rather than share tips about copywriting or marketing, I thought I’d leave you...

When was the last time you did something that scared you? You know, the kind of thing where as soon as you’ve agreed to do it, you think...

It’s so easy to overthink. To overthink marketing – and copy in particular. Copy is everything; how your business shapes its thoughts,...

You’ve spent ages perfecting your latest blog. You carefully explained why you have the ideal solution for your clients and proudly...

Being a copywriter is a great job. I would say that, because being a copywriter is my job. And if you’re reading this, chances are it’s...

Your first day in a new job. Your first time speaking in front of an audience. Your first time heading up a department. There are firsts...