What to expect from the copywriting process
The guide you didn’t know you needed Have you ever hired someone to help, only to wish you’d done the job yourself? Perhaps the...
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laurasummerhayes
- 4 min
The 7 super benefits of blogging for business
Blogging isn’t dead. It might not be video content, it’s certainly no Instagram reel, but in 2023 blogging is still relevant. Of...
laurasummerhayes
- 4 min
Are you prepared to work with a copywriter?
You’ve got a new marketing project underway, perhaps a new website or a series of blogs. You’ve hired a copywriter to craft some...
laurasummerhayes
- 4 min
Why innovation matters to small businesses
“Without marketing, there is no innovation.” Discuss. I heard Rory Sutherland speak at a conference way back in the first lockdown, and...
laurasummerhayes
- 6 min
What to do when creativity runs out
Let’s start this blog with a confession: creative work is hard. Yeah, it’s satisfying to do something that you love. But it’s still work....
laurasummerhayes
- 6 min
Self-employed folks! Here’s how to write your website copy in time for 2023
Have you ever read the copy on your website and groaned? Well, you’re not alone. A good website is tricky to write, especially when the...
laurasummerhayes
- 7 min
Case study drives more work for dynamic duo
Case studies help businesses build trust and win work, as this story shows.
laurasummerhayes
- 6 min
Why blog writing for business is a worthwhile investment
A website without a business blog is like strawberries without cream. All juiciness, no sumptuousness. Perfectly healthy and nutritious,...
laurasummerhayes
- 3 min
How to edit your B2B website copy
AKA, the joy of killing your darlings Good writing is murder, isn't it? You toil over the perfect sentence only for a colleague to read...
laurasummerhayes
- 3 min
Website copywriting checklist – downloadable PDF
Have you ever cringed when someone says they’ve looked at your website? I have. When I was new in business and before I refined my...
laurasummerhayes
- 7 min
Website copywriting: a guide for beginners
Website copywriting is the most important aspect of your site. What your website says determines whether people believe you can help...
laurasummerhayes
- 6 min
How to write like a professional copywriter: Tone of Voice
A lesson on copywriting from Winnie-the-Pooh ‘It’s not what you say, it’s the way you say it.’ How many an argument has started that way?...
Laura Summerhayes
- 2 min
Have you washed your hands?
From fighting a pandemic to communicating with customers, repetition of a simple message is a powerful tool. What's your key message?
laurasummerhayes
- 2 min
Break the spell of ‘Should’
Should. It’s everywhere in marketing and business. You should do this marketing exercise. You should do your prospecting like that....
laurasummerhayes
- 3 min
3 lessons from 3 years in business
Today is my third birthday… well, my business’ birthday. Rather than share tips about copywriting or marketing, I thought I’d leave you...
laurasummerhayes
- 3 min
Write your way into the unknown
When was the last time you did something that scared you? You know, the kind of thing where as soon as you’ve agreed to do it, you think...
laurasummerhayes
- 1 min
Start before you’re ready
It’s so easy to overthink. To overthink marketing – and copy in particular. Copy is everything; how your business shapes its thoughts,...
Laura Summerhayes
- 6 min
Take the frustration out of copywriting: how to stop using filler words and clean up your copy
You’ve spent ages perfecting your latest blog. You carefully explained why you have the ideal solution for your clients and proudly...
Laura Summerhayes
- 2 min
Casual networking for copywriters in Bristol – starting February 2019
Being a copywriter is a great job. I would say that, because being a copywriter is my job. And if you’re reading this, chances are it’s...
Laura Summerhayes
- 3 min
The writer’s life: overcoming the fear of the first word
Your first day in a new job. Your first time speaking in front of an audience. Your first time heading up a department. There are firsts...
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