You’ve spent ages perfecting your latest blog. You carefully explained why you have the ideal solution for your clients and proudly published it. Perhaps you even sent it to a prospect, to help them along in their buying decision. And then…nothing. So what’s going wrong? Using filler words, like ‘solutions’, prevents clients from connecting with what you’re saying. This language doesn’t explain how you can help your clients, so all the hard work that you put into your marketi

Being a copywriter is a great job. I would say that, because being a copywriter is my job. And if you’re reading this, chances are it’s yours too. That’s why I’m launching Bristol Copywriters’ Meetup next month. It’s an opportunity for copywriters, and those who appreciate the craft, to get together and celebrate the written word. What’s it all about? The idea is to meet up, have a drink, socialise, talk about copy, work, or whatever you’re writing currently. There’s no press